Welcome! I'm Joanne ✦

I am a UX designer

I turn complexity into clarity

I design for people, not screens

I have a meticulous eye for detail

4 years crafting accessible, user-centred products across government and enterprise, translating complexity into journeys people actually enjoy.

Case Studies

What I've designed recently

Independent UX Project · Behaviourial Insights

Opal: Designing Around How People Actually Travel

Interviews revealed a consistent fragmentation pattern: TripView for live status, Google Maps for routing, Opal for payment only. The redesign consolidated the workflow into a single surface, prioritising saved-route access and real-time disruption alerts at the highest-friction moment of the commuting day.

Workflow Consolidation Behavioral Journey Architecture Systems Design
Opal app redesign mockup
focus app redesign mockup
Hackathon · Cognitive Accessibility

Focus: Maximising Task Initiation by Removing the Decision

Research identified a consistent failure point: the task list requires self-direction before any work can begin, and that decision is exactly where initiation breaks down. Focus replaces it with a conversational assistant that selects the next task and presents it, eliminating the planning step that was driving avoidance. Validated through moderated testing within a 3-day sprint.

Cognitive Load Reduction Behavioral Intervention Design Conversational Architecture
Case studies

What I've designed recently

User Design case studies spanning research, synthesis, and design. Each grounded in real user behaviour and carried through to a working prototype.

Opal app redesign mockup
01
Workflow Consolidation Behavioral Journey Architecture Systems Design
Opal: Designing Around How People Actually Travel
UX Designer · Research, Synthesis & Interaction Design

Interviews revealed a consistent fragmentation pattern: TripView for live status, Google Maps for routing, Opal for payment only. The redesign consolidated the workflow into a single surface, prioritising saved-route access and real-time disruption alerts at the highest-friction moment of the commuting day.

Type
Independent UX Case Study
Year
2024
Role
Research + Design
Read case study →
focus app redesign mockup
02
Cognitive Load Reduction Behavioral Intervention Design Conversational Architecture
Focus: Maximising Task Initiation by Removing the Decision
UX Designer · Concept & Prototype Lead

Research identified a consistent failure point: the task list requires self-direction before any work can begin, and that decision is exactly where initiation breaks down. Focus replaces it with a conversational assistant that selects the next task and presents it, eliminating the planning step that was driving avoidance. Validated through moderated testing within a 3-day sprint.

Type
Rapid Concept Validation
Year
2022
Award
🏆 Fan Favourite
Read case study →
About me

Hi, I'm Joanne —
a UX Designer and problem untangler.

I'm a UX Designer who likes untangling messy problems and making things work better for people.

I've spent the last 4 years working across government and enterprise. Most of my work focuses on the high-stakes stuff: accessibility, design systems, and complex product workflows. I'm at my best when a project feels a bit fragmented. I love digging into the research to find the one structural shift that makes everything else click into place.

Because I have a background in frontend development, I speak the same language as engineers. This means I don't just hand over pretty mockups. I stay in the weeds to make sure the final product is actually feasible, accessible, and as polished as the original vision.

What I care about
I'm a big believer that design should be inclusive by default. Whether I'm designing for neurodiversity or simplifying a government service, I want to make sure the "edge cases" feel like the primary focus. I advocate for the user, but I always keep an eye on the business goals to make sure we're shipping things that actually move the needle.

When I'm not in Figma
You'll probably find me hiking, exploring a trail somewhere, or catching up with friends over coffee. I'm always up for a chat about design, tech, or whatever's on your mind. Feel free to reach out!

View LinkedIn ↓ Download resume